Signed tracking links
HMAC-signed attribution tokens; tampered or expired links are rejected.
Feature · Analytics & tracking
Measure what actually happened.
Issue signed tracking links and promo codes to selected participants, reconcile reported results against canonical attribution so numbers can't be inflated, and read an explainable audience confidence score built only from approved signals.
For businesses & creators
Promo codes with limits
Period and cap enforcement, with per-day de-duplication so replays never inflate counts.
One canonical count
Business and creator views agree on the same attribution total — one source of truth.
Honest reconciliation
Reported results are reconciled against canonical events; mismatches enter an owned exception queue and never close silently.
Explainable confidence
An audience confidence score built from approved signals, with factors and limitations — never an unfounded fake-follower claim.
Privacy-respecting
Attribution is IP-free and de-duplicated per day; it measures outcomes, not people.
Step by step
How measurement works
- 1
Issue a link or code
Create signed tracking links or promo codes for the selected participants of your campaign.
- 2
Share and collect
Visits and redemptions are attributed through signed tokens, de-duplicated per day.
- 3
Reconcile results
Reported results are checked against the canonical attribution count; mismatches are queued for review.
- 4
Approve with evidence
Approve reconciled results, or resolve an exception with a mandatory, audited reason.
1. Attribution you can defend
Tracking links carry HMAC-signed tokens, so a tampered or expired link returns a 403 rather than a bogus attribution. Redemptions respect period and cap limits, and per-day de-duplication means replays don't inflate the numbers.
The aggregate is canonical: the business and creator views compute from the same underlying events, so there is a single number both sides trust. Attribution is measurement only — it does not imply a payment.
2. Reconciliation that can't be gamed
Reported results are reconciled against the canonical attribution count. If they don't match, the report enters an owned exception queue and can never be silently approved — approval is gated on a reconciled state, and exceptions resolve only with a mandatory reason and an append-only decision history.
3. A confidence score that explains itself
The audience confidence score is deterministic and reproducible, uses only approved signals with protected attributes excluded, weights freshness, and always ships with its factors and limitations. It never asserts a fake-follower claim without an approved source, and it behaves honestly when data is missing.
Creators can open a dispute; reviews block conflicts of interest and keep an append-only case history, and upholding a dispute re-derives the score without rewriting historical evidence.
Frequently asked questions
- Can results be inflated?
- No. Reported results are reconciled against a canonical, de-duplicated attribution count, and mismatches enter an exception queue that can never close silently.
- Do tracking links expose visitor identity?
- No. Attribution is IP-free and de-duplicated per day — it measures outcomes, not individuals.
- Is the confidence score just a follower count?
- No. It is an explainable score from approved signals with factors and limitations, and it never claims fake followers without an approved source.
- Can a creator challenge their score?
- Yes. Creators can open a dispute; reviews block conflicts of interest, keep an append-only history, and re-derive the score if upheld.
- Does attribution mean a payment?
- No. Attribution is measurement only and does not imply or trigger any payment.
Ready to try measure what actually happened.
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